Do Not Despise
the Days of Small


How It Started

Brains. Beauty. Business

Minister Shanae C. Cartwright is the founder of Triple ‘B’ Effect. Upon seeing a dire need to establish not only a business but a resource whereby individuals, especially women, could grasp the power of what Shanae calls the Triple ‘B’ Effect: Brains. Beauty Business- she launched into action and Triple ‘B’ was born. Tired of witnessing women settle and sell themselves short for mediocre lives Min. Cartwright challenges women to ‘BE’ better.

Her background includes working in both the non-profit sectors and collegiate settings. These opportunities allowed Shanae to connected with people and provide empowerment tools. Now Shanae dedicates her energy and talent to building people through Triple ‘B’ Effect.

Triple ‘B’ Effect empowers women everywhere of every origin and background to “BE” the best version of themselves .Shanaé is married to Rev. Rashad Cartwright, and they both serve in ministry together.

Three Pillars of Triple B

The three pillars of Triple “B” Effect Include:


Taking Initiative to Self-Educate


The Practice of Self Care (both outer and inner but mainly developing inner beauty of the spirit)


Commitment to Ongoing Personal Development (This can include finance, management, healthy relationships, organization, etc)